USAID, Embassy of Sweden and Creative Business Solutions re-mediate museum visitor experience through digital technology @ Onufri Museum, Berat
USAID, Embassy of Sweden and Creative Business Solutions (CBS) unveiled the new audio-guide system of the National Iconographic Museum Onufri in Berat. For the very first time in an Albanian national museum, guests will be able to follow the history of the museum as well as any relevant information about the icons and artists within it, through 4 languages: Albanian, Italian, English and German.
CBS Executive Director, Mr. Enio Jaco signing joint Pledge of National Iconographic Museum Audioguide Digital System launch
Minister of Culture Ms. Elva Margariti, USAID Country Representative in Albania, Ms. Mikaela Meredith, CBS Executive Director Mr. Enio Jaço, Director of the National Center of Museums in Berat Mr. Agron Polovina, as well as project representatives discussed at length the impact this project is expected to have on the number of museum visitors as well as on the ongoing development of the culture and tourism infrastructure in the city of Berat.
From left to right, CBS Executive Director Mr. Enio Jaco, Minister of Culture Ms. Elva Margariti and Director of the National Center of Museum in Berat Mr. Agron Polovina
During her remarks, Minister of Culture Ms. Elva Margariti stated that ‘The independent experiencing of a museum through an audioguide, by now an internationally established method in the world’s museums, is finally available in Albania for the first time in the Onufri Museum and aims to attract a greater number of visitors as well as to encourage other museums in the country to implement similar systems’
In her welcome address, USAID Country Representative in Albania, Ms. Mikaela Meredith, claimed that with this project ‘Onufri has set the new standard to be reached by other museums in the country.’
CBS Executive Director, Mr. Enio Jaço, stated that ‘Today we are celebrating the launch of the first Digital Audio-guided system ever installed in a museum in Albania. It’s a great technology that transforms the visitor’s experience through storytelling in 4 languages, while allowing him/her to explore the museum at own pace. While we are proud to create this experience for the first time in Albania, we are hopeful that many other museums will follow’.
The Director of the National Center of Museum in Berat, Agron Polovina, emphasized, among other things, that “the final product we hold today should not represent the end but the starting point of a new era for the museums of Berat, one oriented toward digital tourism.”
Minister of Culture Ms. Elva Margariti, USAID Country Representative in Albania, Ms. Mikaela Meredith and Director of the National Center of Museums in Berat Mr. Agron Polovina, experiencing artefacts through Digital Audioguide System
The new audio-guide system aims to develop and improve the digital structure of the museum. The leading partners of IntoAlbania in this project are the Ministry of Culture, the National Center of Museums in Berat, and the National Iconographic Museum Onufri, who have provided a valuable scientific input to the process. The finalization of the intervention was carried out through effective cooperation with the well-known French company Orpheo (Orpheus), specialized in digitalization of museum services and A.A FILM Company in Tirana.