A National Brand for Authentic
Albanian Organic Products
CBS is implementing Brand Albania project to develop a national brand for authentic Albanian food products. The project aims to provide direct technical assistance to the private sector, while encouraging support, collaboration and a PPP with the Government of Albania (GoA) institutions to establish “Brand Albania”, a brand umbrella organization that promotes local quality products and related tourism initiatives.
Project seeks to catalyze agritourism by promoting the unique and quality authentic characteristics of select Albanian agriculture products while using the products as “ambassadors” of tourism. A collective trademark for Brand Albania has been developed and registered under the name OriginAL aiming to increase the quality of products and opportunities for future exports as well as improve opportunities for local SME producers.
Brand Albania project, in cooperation with other implementing partners in Albania have organized awareness and information activities in order to promote local quality products and related tourism initiatives.
A series of Learning By Doing trainings and workshops took place in Tirana and Shkodër region covering topics, such as Creating Gastronomy and Rural Tourism Experiences, Travel Writing & PR, Understanding agritourism (versus Rural Tourism), Development of new products and offerings, Agritourism opportunities for Albania, etc.
This project is funded by USAID, supported by REG, and implemented by CBS
