A Destination Marketing
Platform of Albanian Tourism
IntoAlbania is a tourism development project funded by USAID (United States Agency for International Development) and Sweden (The Embassy of Sweden in Albania). IntoAlbania.com is a destination marketing platform of Albanian tourism. Our mission is to promote Albania to the world, preserve it's heritage, reflect it's living identity, and enhance the local economy through e-commerce opportunities.
IntoAlbania.com is proud to collaborate with it's official strategic partners: Ministry of Culture of Albania and Ministry of Tourism and Environment of Albania. Project's aim is to boost economic growth in tourism by connecting the traveler with the country’s best culture, heritage and nature. It combines the tourism concepts of digitalism and authenticity in a unique single intervention.
An Internet Platform
and Smartphone Application
The platform, which become the travelers ‘must have guide’ to Albania, reshapes the entire experience by inspiring, booking, guiding, and sharing them. The use of the platform significantly improves the consumer’s experience, resulting in new visits, longer stay duration, and higher satisfaction. The internet and mobile platforms are complementary that engage customers at different travel junctures.
Modern Digital Technology
on Key National Museums
The objective of this intervention is to demonstrate how a museum with advanced digital technologies can boost customers’ experiences resulting in a significant increase in visitors and increased revenues. The technology is the first of its kind in Albania and includes multi-lingual audio experiences, application guides, and other forms of technology aiming to deliver an interactive museum experience.
‘Hospitality Character’ Model
with Selected Providers
IntoAlbania” provides technical assistance to select hospitality providers, who already embraced a character concept and are prepared to seriously invest in the model. Technical assistance to these project beneficiaries will consist of developing a concept of character, design, hospitality service, promoting, and communicating the authentic or heritage values.
This project is funded by USAID and Sweden, implementation by CBS (Creative Business Solutions)
