IntoAlbania – Innovative Tourism in Albania

IntoAlbania – Innovative Tourism in Albania

Mission: Project’s mission is to boost economic growth in tourism by connecting the traveler with the country’s best culture, heritage and nature. It combines the tourism concepts of digitalism and authenticity in a unique single intervention.

IntoAlbania is a tourism development project funded by USAID (United States Agency for International Development) and Sweden (The Embassy of Sweden in Albania). is proud to collaborate with its official strategic partners: Ministry of Culture of Albania and Ministry of Tourism and Environment of Albania.

The 3-year program, which started in 2017 will generate a total economic benefit of $16.3 Million, an increase of over 60.000 visitors and create 670 new jobs.

IntoAlbania is implemented by CBS through 3 distinct components:

Component 1: Develop – an Internet Platform and Smartphone Application to Guide Visitors and connect them with Local Economy

The platform which will become the travelers ‘must have guide’ to Albania, will reshape the entire experience by inspiring, booking, guiding and sharing the experiences. The use of platform will significantly improve the consumer’s experience, resulting in new visits, longer stay duration and higher satisfaction. The internet and mobile platforms are complementary that will engage customers at different travel junctures. The internet application tailors to the desktop users engaging them since the earliest stages of planning and becoming a companion throughout the journey. It starts by inspiring authentic destinations customized by user preferences which then move to planning, booking, guiding and making smart decisions at every step of the journey.

The Smartphone App – an electronic pocket guide for travelers already in Albania. It is designed to be complementary with the internet platform targeting the young, exploring tourist on move. The app is equipped with location-based technologies and designed to provide quick on-the-go solutions.

Component 2: Invest, Upgrade and Implement a Modern Digital Technology on Key National Museums

Interiors of Cathedral of Dormition of Saint Mary

The objective of this intervention is to demonstrate how a museum with advanced digital technologies can boost customer’s experiences resulting in significant increase of visitors and increased revenues. The technology will be the first of its kind in Albania and include multi-lingual audio experiences, application guides and other forms of technology aiming to deliver an interactive museum experience. The museums will be selected in collaboration with Ministry of Culture, the ultimate beneficiary of this intervention together with its dependent institutions.

Closer look on Audio-guide system for the Onufri Iconographic Museum

Component 3: Introduce and Implement a ‘Character Hospitality’ Model with Selected Hospitality Providers

Villa Austria, bedroom after restoration

“IntoAlbania” will provide technical assistance to select hospitality providers, who already embraced a character concept and are prepared to seriously invest into the model. Technical assistance to these project beneficiaries will consist on development of concept of character, design, hospitality service, promoting and communicating the authentic or heritage values. Additionally, IntoAlbania will assist beneficiaries through access to finance services. The goal of this pilot-type catalytic intervention is not only to preserve Albanian culture and tradition but to demonstrate how hosting with character makes for a good business model.


This project is funded by USAID and Sweden, implementation by CBS (Creative Business Solutions)